Endor reaches €1.1M in revenue in its first WhatsApp Marketing campaign

The impact of personalization and automation on customer conversion and sales growth.

€1.1M
in revenue from single WhatsApp Campaign
+12.200
Marketing Contacts
42%
Cart Abandonment Conversion Rate

Endor Technologies: from science to your skin

In 2007, Joaquín, a physicist passionate about health, founded Endor Technologies with a clear mission: apply nanotechnology to medicine to solve problems that had no solution at that time. For years, Endor's team has been dedicated to oncology research, advancing the development of new medical solutions. In 2016, to ensure the company’s viability and accelerate its research, they decided to apply their scientific knowledge to skincare. This led to the creation of their eCommerce with a line of cosmetics based on science, with formulas endorsed by the medical community and designed to deliver the best results. Today, each Endor product is the result of years of medical research, combining innovation and efficacy. Moreover, the company reinvests in its original purpose: continuing to push oncology research to improve lives.

“In medicine, it’s either cure or don’t cure. What differentiates us at Endor is the results of our products.”
Joaquín Querol

Expanding reach and improving conversions through a new channel: WhatsApp

With an innovative product and a constantly evolving digital strategy, the brand went from generating €1,000 per month in 2018 to €350,000 per month in 2023. Their sales are 100% online through their eCommerce, and we began working together with the goal of expanding their reach and improving conversions using a new channel for Endor: WhatsApp Marketing.

The eCommerce world evolves rapidly; what works today may stop being effective tomorrow. A marketing campaign that worked perfectly before may lose its impact in a few months due to the constant increase in new businesses. As a result, exposure to customers grows, their attention is divided more, and messages lose effectiveness. Everyone has a “junk” email, but no one has a “bad” WhatsApp number.

“The intrusiveness is not in the channel, it’s in the brands.”
Joaquín Querol

WhatsApp is the most personal channel, where your family and friends are. With Konvo, it has now also become a powerful marketing tool, allowing the creation of automated flows and strategic presence. It has given them the control to use it precisely and cautiously, achieving what previously seemed impossible.

+1.1M€ in revenue from a single WhatsApp Marketing campaign

“The magic is not in the message, it’s in the channel.”
Joaquín Querol

Endor’s success on WhatsApp is not due to complex formulas but to a strategic implementation in the right channel. With just two automated flows, they managed to transform how they connect with their customers and exponentially scale their sales:

Abandoned cart flow
Recovered purchases with a 42% conversion rate.
Welcome flow with a discount
Captured over 12,200 opt-in contacts, creating a highly qualified and engaged audience.

But the real impact was seen on Black Friday, where WhatsApp became their star channel:

€350K
in orders in just the first 2 hours
+12%
Conversion rate
X881
ROI (Return on investment)

Thanks to these flows and the high effectiveness of the channel, Endor achieved €1.1M in total revenue with Konvo during the campaign. Unbelievable, right? Take a moment and watch the declarations in real time.

As cookies disappear and retargeting becomes increasingly difficult, WhatsApp is positioning itself as the most effective channel, where sales truly happen. Having a presence here is not just important, it’s urgent. ‍ If this case has impressed you and you’d like to know more, scroll down and book a demo.

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What is Lorem Ipsum?

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

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What is Lorem Ipsum?

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum..

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