Tradition at Scale: Crafting better customer journeys
Unlocking Conversions: WhatsApp Deliverability Advantage for MU The Brand
WhatsApp deliverability helped MU The Brand outperform email, convert faster, and build lasting customer loyalty with 1:1 conversations.
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+ 400K€
revenue powered by Konvo
105% ROI
Return on investment with Konvo
10.000
Qualify Marketing Contacts on Whatsapp
Objectives
Higher deliverability rate vs. email
Improve conversion
Integrations
MU The Brand combines the excellence of shoemaking tradition with modern and sustainable design to create handcrafted Spanish footwear. Born from the desire to support and elevate the quality and talent of Spain's artisan industry, Mu The Brand has become a benchmark for slow fashion, reaching over 10 countries. Their growth skyrocketed from 150 pairs in their first months to over 10,000 pairs in 2024, establishing themselves in both national and international markets like Chile. MU The Brand faced challenges managing customer conversations using traditional WhatsApp Business methods. Follow-ups were complicated, leaving many interactions forgotten and failing to meet brand goals for support, retention, and awareness. Additionally, valuable information often ended up in spam folders, making it hard for customers to stay informed about important updates.
“Our dream is for customers to feel like we’re their local shop, aiming to maintain closeness with them, and now we can do it through Konvo.”
Alicia López , CEO of MuTheBrand
Automating conversations and unifying data across channels
By automating WhatsApp with Konvo, MU The Brand ensured efficient and personalized follow-ups. Key workflows boosted conversions by increasing awareness and capturing contacts with consent. Alongside Abandoned Cart, Pre-purchase, and Post-purchase flows, they automated updates, converted leads, and launched personalized campaigns — building a loyal audience that continues to grow. They delivered error-free offers without spam, ensuring a seamless customer experience. In just four months, MU The Brand gained nearly 10,000 subscribers with marketing opt-ins — a feat difficult to achieve with traditional WhatsApp Business methods. With Konvo, these interactions became easy to manage and personalize, reinforcing sales while strengthening customer relationships. Thanks to Konvo’s connectors with Klaviyo and Shopify, MU The Brand also unified customer data across channels, enabling even more personalized and high-converting campaigns.
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To maximize impact during their Black Friday campaign, MU The Brand spent one week collecting WhatsApp opt-ins. Enabling direct communication with customers and website visitors, while creating a highly exclusive channel for their most engaged audience before the campaign began.
“You don’t read a WhatsApp message with the same care as an email”
Alicia López, CEO of MuTheBrand
That’s precisely the point, WhatsApp feels more natural, more human. Many brands hesitate at first, worried it might feel intrusive. But when done right , with the right timing, relevance, and tone, customers actually appreciate the interaction. WhatsApp isn’t about interruption, it’s about conversation. The key lies in having a clear strategy and making sure the channel is fully connected to your existing stack from customer support to marketing.
Early Access on WhatsApp
”Black Friday is when purchase intent is highest. With Konvo, we achieved better deliverability and could clearly see conversion results"
Alicia López, CEO of MuTheBrand
The Black Friday campaign was highly successful for MU The Brand, revolutionizing their online sales. While emails often get lost in overcrowded inboxes, WhatsApp ensured direct and effective delivery, enhancing the customer experience.
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High-Impact Conversion Strategy
A well-timed early access campaign on WhatsApp outperformed traditional channels, turning attention into action during peak season.
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Direct Channel, No Inbox Noise
Customers received relevant messages on their favorite app — avoiding clutter and enjoying a smoother, more personal experience.
Decisive Black Friday Campaign impact
4%
conversion rate through a VIP Early access strategy
€100K
in sales in record time
34%
of sales happen through WhatsApp
According to Alicia, founder of MU The Brand, results exceeded expectations —highlighting WhatsApp as an essential channel for high-performance campaigns
If this story resonated with you and you want to explore how Konvo can drive similar results, scroll down and book your demo. Let’s turn your customer conversations into real growth.
Tradition at Scale: Crafting better customer journeys
MU The Brand combines the excellence of shoemaking tradition with modern and sustainable design to create handcrafted Spanish footwear. Born from the desire to support and elevate the quality and talent of Spain's artisan industry, Mu The Brand has become a benchmark for slow fashion, reaching over 10 countries. Their growth skyrocketed from 150 pairs in their first months to over 10,000 pairs in 2024, establishing themselves in both national and international markets like Chile. MU The Brand faced challenges managing customer conversations using traditional WhatsApp Business methods. Follow-ups were complicated, leaving many interactions forgotten and failing to meet brand goals for support, retention, and awareness. Additionally, valuable information often ended up in spam folders, making it hard for customers to stay informed about important updates.
.png)
Automating conversations and unifying data across channels
By automating WhatsApp with Konvo, MU The Brand ensured efficient and personalized follow-ups. Key workflows boosted conversions by increasing awareness and capturing contacts with consent. Alongside Abandoned Cart, Pre-purchase, and Post-purchase flows, they automated updates, converted leads, and launched personalized campaigns — building a loyal audience that continues to grow. They delivered error-free offers without spam, ensuring a seamless customer experience. In just four months, MU The Brand gained nearly 10,000 subscribers with marketing opt-ins — a feat difficult to achieve with traditional WhatsApp Business methods. With Konvo, these interactions became easy to manage and personalize, reinforcing sales while strengthening customer relationships. Thanks to Konvo’s connectors with Klaviyo and Shopify, MU The Brand also unified customer data across channels, enabling even more personalized and high-converting campaigns.
To maximize impact during their Black Friday campaign, MU The Brand spent one week collecting WhatsApp opt-ins. Enabling direct communication with customers and website visitors, while creating a highly exclusive channel for their most engaged audience before the campaign began.
.png)
That’s precisely the point, WhatsApp feels more natural, more human. Many brands hesitate at first, worried it might feel intrusive. But when done right , with the right timing, relevance, and tone, customers actually appreciate the interaction. WhatsApp isn’t about interruption, it’s about conversation. The key lies in having a clear strategy and making sure the channel is fully connected to your existing stack from customer support to marketing.
Early Access on WhatsApp
The Black Friday campaign was highly successful for MU The Brand, revolutionizing their online sales. While emails often get lost in overcrowded inboxes, WhatsApp ensured direct and effective delivery, enhancing the customer experience.
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Decisive Black Friday Campaign impact
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According to Alicia, founder of MU The Brand, results exceeded expectations —highlighting WhatsApp as an essential channel for high-performance campaigns.
If this story resonated with you and you want to explore how Konvo can drive similar results, scroll down and book your demo. Let’s turn your customer conversations into real growth.
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