Siwon cosmetics: from Support to Sales, 10x faster

The men's grooming brand

Siwon is the men’s grooming brand for people with a “dirty mind and a clean conscience.” It blends attitude, authenticity, and fun with a strong commitment to sustainability, cruelty-free production, and safety.

Brand-aligned support, guidance, and conversion

With a growing presence in 80+ countries, Siwon faced a huge challenge: providing personalized support without losing its unique brand tone, regardless of language or time zone. By partnering with Konvo, they launched automated WhatsApp flows and a conversational AI agent across Europe in just two weeks. This AI handles technical and commercial inquiries, recommends products, and delivers a 1:1 interaction that stays true to the brand’s authentic and human tone

The impact? Massive

Personalized outreach that adapts to customer desires and needs—adding value to every interaction.

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The Power of AI Automation & Conversational Agents

Siwon knew that WhatsApp wasn’t performing to its full potential with their previous tools. They needed a customer experience upgrade that reflected their brand personality. In just two weeks, they launched operations with Konvo, leveraging two key solutions that transformed their workflow:

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What was once limited to a single channel became an optimized multichannel system, capturing the attention of high-value customers in their preferred messaging platform. Pedro explains that with Konvo, they no longer rely solely on email—they now convert high-value customers directly via WhatsApp. This automation has streamlined processes and boosted conversions by engaging customers at the right moment with the right message.

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80% of Siwon's customer interactions happen after 6 p.m.—when shoppers have last-minute questions before purchasing and the support team is not available. Before Konvo, the team copy-pasted responses manually. With AI-powered automation, they now provide instant, personalized answers to order inquires, product recommendations, and general customer questions while mimicking perfectly mimics Siwon’s unique tone: fun, casual, and authentic.

Pedro highlights how easy it was to train the AI: "We uploaded FAQs, blogs, emails, and social media posts so it could learn who we are and how we speak. In no time, it became a ‘duplicate Pedro’—handling queries, closing sales, and making fewer mistakes than a human." They even tested it with uncommon questions to which the agent answered naturally and empathetically, like any other member of the team would which allowed Siwon:

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Overall Final Results with Konvo:

Automated customer support & sales with a 10x conversion increase and €177K+ in revenue generated with:

Siwon not only improved its operational efficiency but also enhanced the customer experience, maintaining the spirit and authenticity of the brand while elevating the quality of interactions combined with sales skills, regardless of time or place. Konvo is not just a tool; it is an extension of your team that continues to drive your mission and vision to your audience.

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